As wine consumption increases in the United States, and among millennials worldwide, there is now a great opportunity to promote environmental and social responsibility in wine production and distribution.
Our ecological future depends upon agriculture as a key driver. Of all human activity, modern agriculture is the largest single contributor to global greenhouse gas (GHG) production, to deforestation and to water consumption. Agriculture affects biodiversity, climate change, waste, soil degradation and water scarcity . And agricultural workers and farmers often are poorly compensated for their labor.
Viticulture, the process of growing wine grapes, and wine making, among the oldest agricultural practices in Western history, are equally culpable in environmental degradation and social inequities, and in position to reverse these damaging practices and shift to greater agricultural sustainability. Yet wine is often overlooked by consumers and retailers in the discussion of sustainable practices. In fact there is a lack of clarity as to which choice is the most sustainable.
There is an increasing need for greater knowledge — for consumers and retailers — about how wine can be produced sustainably. This site is designed to provide that information and education, as well as offer opportunities to delve deeper, through articles and newsletters, into best practices in the industry. And of course we will introduce great tasting sustainably produced wines — so you can truly drink responsibly, and experience some delicious gems from wine makers around the world who are also striving to preserve the land and communities for generations to come.
The mission of Discover Sustainable Wine is to help consumers make educated choices with minimal time spent getting informed and to assist retailers to integrate sustainability certifications into their wine procurement and their selections of wines to offer for sale.